Newspapers dominate for local community information

The most recent data release from Vividata reinforces that newspapers dominate when it comes to local community information.

Three quarters (75%) of Canadians rely on daily and/or community newspapers combined, although community newspapers are the leading source of local community information.

Combined, daily and community newspapers are used more than other media, including websites, TV, radio, flyers/inserts or magazines.

For more information about the study, visit the Vividata website.

2016 Q1 - Newspapers Dominate-Local Community Info