Postmedia launches new brand awareness campaign for Sun newspapers

On October 4, Postmedia launched a new brand awareness campaign for Sun newspapers across the country. A series of new “We’ve Got It Covered”, promotional ads have been designed to target local markets in Toronto, Ottawa, Calgary and Edmonton.

Print, digital and out-of-home ads were created in house and focus on the four pillars of the Sun’s newsrooms: local news, sports, politics and entertainment.

“The engaging ads highlight our newsrooms’ commitment to covering the news that matters most to our readers in a fun and irreverent manner,” said Rene Vierling, Postmedia vice-president, marketing, in a press release. “The new brand campaign reflects the editorial voice of our Sun properties with its emphasis on the importance of local news.”

The brand awareness campaign will launch in Winnipeg in mid-October.