What is the next frontier for revenue generation in the newspaper business?
That’s the subject of a new article by Editor and Publisher, which reviews many of the key entrepreneurial ventures put forward in 2016 by publishers. Their takeaway?
“As far as the future is concerned, newspapers looking for a one-size-fits-all solution for revenue generation will come up empty handed,” they write. “The most effective recipe for success will stem from a concoction of varying methods as well as a dramatic shift in mentality at every level of a newspaper.”
It’s a must read for publishers as they look forward to 2017.