Community newspaper readers love their flyers

Community newspaper readers like to read print editions for advertising. In a recent study, two thirds (67%) of printed community newspaper readers chose “Flyers/Inserts or Advertising in Paper” as their primary reasons for reading.

The printed flyer habit is well entrenched with community newspaper readers, so it’s no surprise that the majority of readers (60%) choose Flyers/Inserts as their main reason for reading.

More engagement metrics are available in the 2016 Community Newspapers Drive Results study.