Weekday readers earn higher than average household incomes

Research from the Q2 2016 Vividata study confirms that weekday newspaper readers maintain higher than average household incomes, compared to the average adult.

More than half of Canadians (56 per cent) say they read a weekday newspaper yesterday, in print or digital format. Based on data from 49 markets and 72 newspapers, the profile of all readers tends to skew male and over 35 years old. Digital-only readers tend to be younger, with two thirds (67 per cent) under 50 years old. Print only readers tend to be older with 60 per cent over 50 years old.