Research recently released from News Media Canada confirms that Canadians are engaged with the community newspapers, in print and digital formats. Engagement is essential to effective advertising in order to encourage consumers to take action.
News Media Canada has produced a fact sheet on community newspaper engagement with highlights from the recently released Community Newspapers Drive Results 2017 study.
This follow up study surveyed more than 2,400 Canadians across the country in December 2016 with funding from the Department of Canadian Heritage.
Community Newspapers Drive Results 2017 measured engagement based on time spent reading community newspapers (print and digital) as well as reasons for reading, relevance as a source for local information as well as trust in advertising formats and response to advertising in newspapers. For more information click here.