Marketers seek greater transparency for digital ads

Digital ad fraud is a significant global problem affecting open exchanges as well as premium and private exchanges.

This benchmark study, done with online fraud detection company Sentrant, identified the breadth and depth of invalid traffic through ad fraud amongst participants’ campaigns.

Specifically, the study:

  • Monitored online advertising campaigns of participants in real time to detect and determine the percentage of fraud throughout the time period
  • Identified the level of fraud across advertising channels (premium publishers, ad networks)
  • Determined fraud levels based upon device platform (desktop vs. mobile) and format
  • Identified outlying results and uncovered what produces anomalies
  • Provided suggestions on actions to take that mitigate ad fraud

Be sure to check out the report’s executive summary or download the report.

As well, this issue was recently covered in a story by the Globe and Mail.