Globe and Mail will use online data to help reshape daily newspaper

As the Globe and Mail continues to revamp its newspaper, one key change will see the publication put more faith in algorithms.

According to a story in the National Post, the Globe will launch a revamp on Dec. 1 that will incorporate news and topics that already have a proven track record with readers online, publisher Phillip Crawley said in an interview Tuesday.

Editors will ultimately decide which stories land in the paper, but their choices will be informed by what the Globe’s internal tracking systems have tabulated online.

“Instinct of an experienced editor … can’t ever be substituted, but when you’ve got data which constantly feeds and gives you great clarity, there will be great surprises,” Crawley says.