Millennials more trusting of digital ads: report

A new study shows that consumers tend to trust traditional advertising platforms more than digital ads. That trend, however, is reversed among Millennials.

Between 58 per cent and 70 per cent of respondents said they were comfortable with the level of accuracy of ads in newspapers and other traditional advertising mediums. No more than 37 per cent said the same of ads in promotional emails, websites, search, online video and social.

Millennials, however, held more favourable views of digital platforms than the general population. Between 43 per cent and 52 per cent said they were comfortable with their accuracy.

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