Research released in 2017 by News Media Canada finds that newspapers, in print and digital platforms, are highly influential when it comes to vehicle sales.
The research finds that although half of new vehicle buyers use search engines to direct their online activities, newspapers are the second choice for finding automotive websites in their path-to-purchase.
The research explores how newspapers work with other media through the various stages of a new vehicle purchase, from thinking about buying a new vehicle, to researching options and finally making the purchase decision.
A key finding is that vehicle ads in printed newspapers are noticed and read by more than three quarters of new vehicle buyers. Download this new fact sheet here.