New Presentation: Newspaper Media Drive Automotive Sales

News Media Canada has a new automotive presentation available, designed to accompany the recently released fact sheet that confirms the influential role that newspapers play in the new vehicle path-to-purchase.

The 2017 research explores how newspapers work with other media through the various stages of a new vehicle purchase, from thinking about buying a new vehicle, to researching options and finally making the purchase decision.

All materials are available to download here.