Montreal Gazette maps its way to city’s successful 375th anniversary campaign

Last year, the city of Montreal held hundreds of events tied to its 375th anniversary. In a new blog post on INMA, Postmedia provides some insight into how they developed a native advertising campaign in the Montreal Gazette.

A highlight of the campaign was a series of 19 maps we created for neighbourhood tours. They garnered performance results that were among our personal best, and I believe that is because they were created by Montrealers for Montrealers.