Vividata releases Spring 2018 study on cross-media and consumer behaviours

Vividata, ( Canada’s authoritative source for cross-media insights and consumer behaviour, today released their latest findings.  Surveying 42,604 Canadians (aged 12+) from January 2017 through to December 2017, Vividata’s survey of the Canadian consumer is the largest cross-media research study in Canada.

The Spring 2018 release is a single source database of over 60,000 variables, 3,000 brands, unduplicated cross-media metrics and currency print and digital audience measurement.  New media metrics include public transit usage, commute times, advertising recall and effectiveness.

You can read all about the findings here.