Adults in households earning $100K+ are ‘strong readers’

Newspapers 24/7 research finds that over the course of a week 91% of adults in households with annual incomes over $100,000 read newspapers across print and digital platforms.

In fact, these adults are more likely than the average adult to be a newspaper reader.  Access to newspaper content across multiple platforms is important to this target group as they make use of all platforms throughout the day.  At breakfast they are accessing newspapers in print and digital (computer, phone, tablet) at almost the same levels, however as the day progresses they tend to use their phones most.

Almost four out of ten (38%) use ALL FOUR platforms to read their news.  Access all the research study material online here.