News Media Canada is proud to release a new research study Local Newspapers: Trusted and True, in partnership with the Department of Canadian Heritage.
This comprehensive study explores the trusted relationship Canadians have with their local newspaper in an increasingly digital world dominated by search engines, social media and ad blocking.
Newspapers cover every inch of this country and are on the ground in their communities covering the news that matters to the people that live there. Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source of information in communities across Canada and continue to be the preferred source for local information, with a preference for the printed product.
This research examines what drives Canadians to read community newspapers, in both printed and digital platforms. The main reason for reading, in both print and digital platforms, continues to be something that can be hard to find anywhere else: Local information, in various forms (news, sports, entertainment, event, crime and obituaries).
This past week, we held three webinars to explain to you, our members, the results, and what it can mean for your publication.
This new study surveyed more than 2,400 Canadians across the country in January 2018.
To access all materials from this study, please click here.