Changes taking place at The Toronto Star

After 126 years in business, the Toronto Star has named its first female editor-in-chief. Irene Gentle was named to the position, taking the post following the resignation of longtime editor Michael Cooke.

As she told Media in Canada: “I want to be at the forefront of the fight for credibility.”

The Star still has a strong and loyal readership base – Vividta’s most recent quarterly readership study put the paper at 1.76 million readers reached during an average weekday (print and digital), making it the highest-read Ontario newspaper. But that strength in readers hasn’t translated to strength in ad revenue. Last quarter, Torstar posted a net loss of $14.5 million, with print revenues for its dailies on the decline and digital advertising revenue flat.

The Star has also written a feature about Gentle’s career. You can read it here.

In other Star staffing news, national security correspondent Michelle Shephard has announced she will be leaving the publication effective July 1.