Vividata has announced that its next-generation cross-media audience measurement and consumer study will be built with its new core measurement partner, Ipsos. This important new partnership brings together two leading Canadian research firms to shape the future of media measurement.
Vividata, Canada’s authoritative source for insights on multi-media and consumer behavior, is leading the initiative to evolve their current media and consumer measurement to cross-media measurement through advances in technologies and methodologies. The new initiative promises more powerful cross-media analytics capabilities while retaining deep insights into Canadian consumer behaviour and consumption habits through its widely used Survey of the Canadian Consumer.
To learn all about this partnership, please click here.