Encourage teen readership through engagement

It is no surprise that teens spend a more time with social media than newspapers.  News organizations need teens to buy-in and trust them to convert them to readers.

This was the objective of a project in Missouri aimed at engaging students with local newspapers.  The project was based on the idea that teens will see news as worth reading if they can see themselves reflected in the local paper.

The best way to do that is to involve teens in developing a story from start to finish.

The goal was to connect local community newspapers with students to help the students to publish a story in their local paper.  Read more about this initiative here.

Tell us how your papers connects with students and share some of your strategies for reaching young readers by emailing Kelly Levson, Director of Marketing and Research here.