Reaching Canadians in the ‘fake news era’

According to Vividata’s new Trust in News report, 69% of Canadian adults report a strong interest in news, with interest correlating positively with age. The bad news is, trust still fluctuates across media.

In a new piece posted by CARD Online, the takeaway is clear: Consumers generally have shown trust to traditional forms of media over digital in advertising, as well as news.

It’s a fascinating read that also examines why digital-first news sites, and social media, still lag behind printed platforms in terms of trust.