Canadian home and auto insurance provider Onlia has partnered with Torstar Corporation for a long-term integrated program created to build on the direct insurer’s growing brand awareness, attract new audiences and drive conversion.
The partnership includes custom content in leading news and vertical environments, special sponsorships, email marketing and integrated insurance widgets on contextual sites.
“Onlia and Torstar have a shared interest in helping Canadians feel safe and secure,” said Michael Beckerman, Torstar’s Chief Client Officer. “And that common ground was a great place to work from.”
Pieter Louter, CEO at Onlia, said the ideas came naturally. “From adding our tools to sites like Wheels.ca and the community real estate pages to sponsoring some of the Star’s editorial initiatives and creating custom features – together we’ve come up with value-add content that is both engaging and informative to readers.”
Among the concepts are a custom content hub on thestar.com, high-impact print, backing a thought-leadership initiative with The Kit around International Women’s Day and sponsorship tied to the Star’s popular Millennial Money series.