Torstar has acquired the the publishing and distribution right for Cineplex Magazine, a new report in Media In Canada says.
Digital and print publications of the Canadian theatre fixture will be rebranded as Star Cineplex. It will be managed by Torstar, but in partnership with Cineplex, to deliver exclusive content to movie fans and entertainment lovers across Canada.
Torstar plans to use its print and digital network to broaden the entertainment publication’s distribution beyond the movie theatre lobby, said Michael Beckerman, chief client officer at Torstar.
He adds that there are more strategic partnerships like this in the pipeline, noting that Torstar has been building its roster of magazines, including the recent acquisition of SCOREgolf magazine, done in a joint partnership with Golf Town, as well as Canadian Immigrant magazine, and West of the City, a magazine focused on home and lifestyle in the Burlington and Oakville regions.
You can read more about the acquisition here.