As local economies start to open up across the country, remind readers about the importance of supporting local businesses, including newspapers. The COVID-19 pandemic has put stress on small local businesses, and encouraging your community to shop locally is critical to their survival.
Three-quarters of newspaper readers (74%) believe it is essential to support the advertisers in their local newspapers. News Media Canada has produced a set of house ads designed to encourage readers to shop local and support the advertisers that support their local newspaper and local economy.
Choose from two different pieces of creative and a wide variety of formats. Specially sized images for Facebook, Instagram, Twitter, and LinkedIn are also available to amplify the message on social media. Use #AdvertiseLocal and #ShopLocal hashtags in your posts and tag @NewsMediaCanada.