The celebrations are not over yet and there is still time to get involved in the 81st annual National Newspaper Week. This week, more than 350 newspapers participated in our Truth be told ad campaign in print and digital formats. Thanks to everyone who supported the program this year.
Small Space / Filler Ads:
Keep the Champion The Truth momentum going with our small space/filler print ads that you can run until the end of the year. Our Champion The Truth collection (art print and journal) will be available at www.nationalnewspaperweek.ca until the end of the year and a portion of proceeds will be donated to Canadian Journalists for Free Expression (www.cjfe.org). Download a zip file with ad material by clicking here.
Social Media Support:
Facebook and Instagram are back up and running after a brief outage earlier this week, so that means you can still post on social media. Don’t forget to tag @NewsMediaCanada and use #NationalNewspaperWeek and #ChampionTheTruth.
Here are some ideas to get you started:
- A photo reading your favourite newspaper with a message of support for the vital role newspapers play keeping our communities connected and informed. Try to get your entire staff involved!
- Download the specially sized images of the national ad and post to Facebook, Instagram or Twitter. Click here to download a zip file.
- Ask your readers or advertisers to provide you with a quote supporting your newspaper or the industry. Check out some examples here and here.
- Get your pets involved! Cute pet photos with newspapers are always a hit!
- If you published the Truth be told ad this week take a photo of the ad or your front page and post it with the program hashtags and celebrate our industry!
Looking for inspiration for your social media message of support?
Here are some quotes from our website as well as interviews and articles with our spokesperson and partner, Ola Volo.
National Newspaper Week is a chance to reflect on the essential service newspapers provide with diverse, local, original content that cannot be found anywhere else.
Newspaper journalism—both local and national—is critically important, especially in the reality we live in.
Local newspapers deliver vital information to Canadians every day, connecting local communities across the country. In fact, nine in 10 Canadians (87%) read newspapers each week across Canada – either in print or digital format.
News Media Canada partnered with Canadian artist Ola Volo to create a limited edition piece of art. Ola is known for her massive murals and distinct style, which draws from folklore, multiculturalism, and identity. Her work often sparks dialogue and empowers action, while shedding light on important social issues. Ola adds “news unites our country together and I felt like this piece is kind of a stepping stone for that.”
“I remember my parents reading the local newspaper every morning to stay connected to our community, which often started our conversation at dinner to talk about what we read and the things that were happening right in our community,” Volo recalls.
“My artwork, Champions, was inspired by conversations I had with representatives from local newspapers across the country,” Volo explains of the piece. “I was able to hear from them first-hand just how important local reporting is and the ability of newspapers to keep communities informed especially during the past few years.”
“National Newspaper Week is a chance to celebrate the essential service newspapers provide and their ability to spark important conversations from coast to coast,” Volo says. “I hope that when readers see my artwork, they feel empowered by the subject of news and are curious to look closer at the art to understand it better.”