Check out this News Media Canada fact sheet on flyers/inserts that highlights why they continue to deliver value for Canadians. Despite the option of accessing flyers in print or digital formats, consumers continue to prefer receiving flyers at their door, in the mail, or in their community newspaper.
Data has shown on multiple occasions that consumers want the printed flyer. In fact, 9 in 10 flyer readers prefer them in print! Digital flyers remain an excellent way to extend printed flyer reach (there is a 74% overlap in reading in both print and digital). (Totum Research, Engaged and Connected; 2019).
Flyers help increase top-of-mind awareness among consumers when deciding where to purchase a product and are pivotal methods of increasing sales and foot traffic across many industries.