Brunswick News goes live with automated junior ice hockey content

Brunswick News has launched its automated content pilot project with United Robots, which use a combination of Artificial Intelligence (AI) and Natural Language Generation (NLG) to produce texts from structured data sets.

As part of the project, United Robots delivers game reports for two junior ice hockey leagues in the region, complete with game graphics with team logos, results and goal scorers.

Says Jackson Doughart, Editor-in-Chief for Brunswick News: “We are excited to collaborate on hockey match reports, which will add value to our subscribers and bring a greater quantity and quality of sports coverage.” Brunswick News was early in launching a digital subscription business and have fine tuned their reader revenue strategy for some ten years now.

The automation pilot encompasses game reports from the Maritime Junior Hockey League and NB/PEI Major Midget Hockey League.