New Vividata readership study to be released next week

This coming Wednesday, February 9th, Vividata will release its latest readership study to all members in good standing. The report will be released at 9:00am (EST).

This release is based on fieldwork from October 2020 – September 2021. The total sample size is 40,161, Canadians 14+.

This release will be a single source database containing cross-platform readership metrics for magazines and newspapers, as well as a comprehensive database of consumer behaviour, media usage and product/brand usage data.