Print still a key feature in advertising mix, new research finds

A new report by the International News Media Association (INMA) finds that print advertising continues to offer advertisers a solid return on their investment.

The Power and Promise of Print Advertising rejects the idea of print as an afterthought, urging news media companies to better educate agencies and media buyers.

The report features several case studies from around the world that highlight successful print advertising strategies.

You can read more about the study here.