La Presse announces merger of multiple advertising departments

La Presse has announced it has merged its advertising sales and operations, solutions, branded content and data science departments into a single new brand called Atelier La Presse, Media in Canada reports.

“Having an original advertising brand for our B2B activations gives us more leeway and avoids any confusion,” said Valérie Beauchesne, managing director, media solutions for La Presse in the story.

Patrick Salois, the company’s VP of sales and operations said the idea for the new agency came from the company’s collaborative effort exhibited by the various teams involved in advertising sales.

“Today, 42% of our advertising revenues come from solutions that didn’t exist four years ago,” he says. “I have also witnessed the impact of this collaboration outside our offices, since it continues with our advertisers, whom we consider true partners. This realization was the basis for creating the Atelier La Presse brand.”