Small businesses are the heart of communities across Canada. Three quarters of newspaper readers (74%) believe it is important to support the small business advertisers in their local newspapers.
Small Business Saturday (November 26, 2022) is a one-day celebration to champion shopping local as the holiday season kicks off. It is run by the Canadian Federation of Independent Business (CFIB) to support small and medium-sized businesses, and a free toolkit is available to download here.
News Media Canada has a series of ads (in print and digital formats) designed to remind your readers to support local businesses and “shop small”. Encouraging your community to shop locally is critical to the survival of small businesses.