News Media Canada collects and reports on revenue data for the daily and community newspaper industries. Top-line data provides a high-level view of newspaper industry revenues. Data is provided annually for inclusion in the industry report on Net Advertising Volume – the most recent release is based on data from 2021.
Total 2021 advertising spending from major reported media accounted for $17.3 billion. Internet advertising continues to climb, placing it in the top-ranked media position. The top four advertising media in 2021 are the Internet ($12.3 billion), Television ($3.1 billion), Radio ($1.0 billion), and Newspapers ($942 million).
In 2021, daily newspapers reported $541 million in advertising revenue. Print advertising revenue represents the majority at $311 million; the balance is online revenue ($219 million) and mobile revenue ($11 million). Total advertising revenue for community newspapers was $401 million. Print advertising accounts for the majority of revenue (89%), while online advertising represents 11% at $45 million.