The Scoop | News Media Canada
July 12, 2018
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Community newspaper readers are engaged with advertising and respond to ads with action

Community newspaper readers are engaged with advertising and respond to ads with action
New research from News Media Canada, Local Newspapers: Trusted and True, finds that half of community newspaper readers report advertising, flyers and inserts as reasons for reading their printed newspapers, following local information as the primary reason.

Vividata’s Summer 2018 Study delves into how Canadians are accessing content across all media

Vividata’s Summer 2018 Study delves into how Canadians are accessing content across all media
Vividata, (vividata.ca) Canada’s leading cross-media and consumer behaviour, today released their latest findings. Surveying 42,739 Canadians (aged 14+) from April 2017 through to March 2018, Vividata’s survey of the Canadian consumer is the largest cross-media research study in Canada.

Micropayments bring in new readers, activate subscribers for Winnipeg Free Press

Micropayments bring in new readers, activate subscribers for Winnipeg Free Press
A year after introducing its micropayment system, the Winnipeg Free Press has 35,000 subscribers to its digital content. It was the first Canadian newspaper to monetise its content via micropayments with impressive results.

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