The Scoop | News Media Canada
November 21, 2018

Who you gonna trust? Newspapers!

Who you gonna trust? Newspapers!
We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t tell the difference between legitimate and fake news.

Vividata releases more new information on Canadian newspaper readership

Vividata releases more new information on Canadian newspaper readership
Vividata surveyed 43,014 Canadians (aged 14+) from July 2017 through to June 2018, Vividata’s survey of the Canadian consumer is the largest cross-media research study in Canada.

Research shows newspaper ads are most trusted

Research shows newspaper ads are most trusted
The 2018 research study, Local Newspapers: Trusted and True, asked Canadians where they trust advertising the most. Out of all the traditional and digital advertising media, newspapers in both print and digital formats topped the list.

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