November 21, 2018
Who you gonna trust? Newspapers!
We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t tell the difference between legitimate and fake news.
Vividata releases more new information on Canadian newspaper readership
Vividata surveyed 43,014 Canadians (aged 14+) from July 2017 through to June 2018, Vividata’s survey of the Canadian consumer is the largest cross-media research study in Canada.
Research shows newspaper ads are most trusted
The 2018 research study, Local Newspapers: Trusted and True, asked Canadians where they trust advertising the most. Out of all the traditional and digital advertising media, newspapers in both print and digital formats topped the list.
In The Biz
The Toronto Star joins global Trust Project
Postmedia, Globe and Mail put spotlight on cannabis news
The Globe and Mail launches new brand campaign
The Winnipeg Free Press shines a spotlight on journalism
It's simple - print advertising in newspapers works
Why Newspapers Matter video: The Vancouver Courier
The BCYCNA is now the BC and Yukon Community NewsMedia Association
In the Beginning: The birth of the National Post
Newspapers remain a source of 'real' news
The importance of trusted news sources during an election
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Phone: 416-923-3567 or 1-877-305-2262
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