The Scoop | News Media Canada
September 12, 2018
National Newspaper Week

Get ready for National Newspaper Week 2018!

Get ready for National Newspaper Week 2018!
Newspaper journalism—both local and national—is critically important, especially in the reality in which we live. This year in Canada, we will celebrate National Newspaper Week from Monday, October 1, to Sunday, October 7, 2018.

Newspaper ads drive action, research shows

Newspaper ads drive action, research shows
New research from News Media Canada indicates that newspaper print ads drive consumer awareness of new products, visits to stores, and purchases. Digital ads, by contrast, drive further consumer research, both on and offline.

Vividata releases 'Trust in News' study

Vividata releases 'Trust in News' study
Vividata, (vividata.ca) a leading Canadian cross-media and consumer behaviour research firm, has partnered with Kantar on the release of the Trust in News Study. The study delves into how Canadians feel about their news sources in the era of ‘fake news’, their preferred and trusted sources, and the importance of quality journalism.

Newspaper ads are most read across multiple categories

Newspaper ads are most read across multiple categories
Recent research from early 2018 proves that ads in newspapers are read more than social media and search engines. Two thirds of printed newspaper readers actually read printed automotive ads and even with ad blocking, more than half (52%) noticed digital auto ads on newspaper websites.

In The Biz

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