BC Salmon Facts: Newspapers Help Change Public Perception

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The Challenge: Communication of salmon farming has not kept pace with advancements made in the industry. There are pervasive myths and/or a lack of knowledge about salmon farming particularly in communities that don’t have much contact with the industry.

The Objective: To provide a proactive ad campaign that communicates interesting and positive facts about salmon farming without being boring or preachy. Also, given the website has been re-designed, the campaign should send Canadians to the new site for further information.

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