University of Manitoba: Newspaper ROP vs. Flyer

Case-Study-UofM_Delivering_vs_Flyers_case_study_0_Page_1
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The Challenge: Each year, the University of Manitoba creates a Community Report to share the successes of the institution with the local community. It celebrates exceptional work and achievements of its faculty, staff and students. It wanted to continue to do this, but it also wanted to get its message out in a bigger and better way.

The Objective: In the prior year, the University shared its annual report by printing thousands of glossy booklets which were distributed throughout the community. The goal moving forward was to be higher profile and more environmentally friendly, as well as interactive.

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