Time spent with a printed community newspaper is virtually unchanged compared to two years ago although time spent with digital papers has increased significantly. Not surprisingly, the predominant reason for reading community newspapers, in print and digital formats, continues to be local information, including news, editorial, sports, entertainment and events. Community newspaper readers also read for the advertising, in particular, the flyers and inserts that come with their community newspaper.
This fact sheet highlights key engagement metrics detailed in part one of the Community Newspapers Drive Results 2017 presentation. This new research, funded by the Department of Canadian Heritage, explores engagement with community newspapers in Canada as well as the key role they play in the automotive path-to-purchase.
For more information contact Kelly Levson, Director of Marketing and Research at firstname.lastname@example.org.
This project was produced with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The content of this study represents the opinions of the authors and does not necessarily represent the policies or the views of the Department of Canadian Heritage or the Government of Canada.