Community newspaper readers are multi-platform readers, choosing a combination of print and digital platforms to access newspaper content. Print remains the primary medium for community newspaper readers, but more than four out of ten community newspaper readers access content across ALL platforms (print, computer, phone, tablet).
This fact sheet highlights key metrics on readership habits on printed and digital platforms, as detailed in part one of the Community Newspapers Drive Results 2017 presentation. This new research, funded by the Department of Canadian Heritage, explores engagement with community newspapers in Canada as well as the key role they play in the automotive path-to-purchase.
For more information contact Kelly Levson, Director of Marketing and Research at firstname.lastname@example.org.
This project was produced with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The content of this study represents the opinions of the authors and does not necessarily represent the policies or the views of the Department of Canadian Heritage or the Government of Canada.