Nine of ten Canadians (88%) read a newspaper on any platform each week. Millennials read most on a phone. Boomers prefer to read in print. Adults 35-49 years old over-index for both phone and computer platform readership. Business decision-makers, influencers and adults with household incomes $100K+ read most on their phone but have the highest overall readership on any platform of all target groups. They all over-index on print readership.