Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase.
Awareness can be built using both media. Newspapers provide the opportunity for detailed copy about an unfamiliar product or provide new information. When consumers are in the market, especially for big ticket items, they not only notice the ads, they study them. Consumers want all the facts before a significant purchase and newspapers can provide them.
Outdoor delivers top of mind awareness. Coupons or direct response (phone number or website) can be provided in newspapers.Outdoor boosts the overall impression of the campaign.
PC: Right-click on image. Then click on "Save Target As."
MAC: Click and hold on image. Then click on "Save Link As."