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RECENT POSTS

News Media Canada welcomes Budget 2024’s support for Local Journalism Initiative

Canada’s news publishers today welcomed Budget 2024’s support for the Local Journalism Initiative (LJI).

The programme places more than 400 reporters at nearly 300 media outlets in 1400 communities across Canada.

“The Local Journalism Initiative is a world-leading programme that is vital in funding original local civic journalism in underserved communities across Canada, and we commend Pascale St-Onge, Minister of Canadian Heritage, for ensuring it continues,” said Paul Deegan, president and chief executive officer of News Media Canada.

“One of its unique features is that content produced is made available to other media organizations through a Creative Commons license, so that Canadians can be better informed.”

Mr. Deegan added, “Given the LJI’s success, we hope the provinces and territories will consider introducing similar programmes – something the state of California has done with the California Local News Fellowship.”

For more information, please contact: media@newsmediacanada.ca.

2024 CCNAwards competition to open later this month

News Media Canada will be launching the 2024 Canadian Community Newspaper Awards competition on April 22.

We welcome community publications to submit outstanding work produced in 2023 for consideration. All entries must be submitted online and using our special digital portal. The competition will remain open for submissions until May 28.

We expect winner will be announced September 16, 2024.

If you are interested in being a judge for this year’s awards competition, we’ve uploaded some details that you can consider here.

Below you’ll find a copy of our quick start guide, which includes award categories and some other guidance on how to apply.

More details about this year’s competition will be available next week.

Digital access continues to drive newspaper readership, research shows

There are many ways to read newspapers in today’s digital age. The 2024 Newspapers 24/7 research confirms that over the course of a week, four out of five people (81%) in Canada are reached by newspapers in traditional or online formats.

Digital access has resulted in a variety of ways to access newspaper content.

Almost half (46%) of people in Canada are now reading newspapers in traditional formats: either in print or an e-edition (a digital version of the printed format). E-editions grew in popularity during the pandemic, and currently, many print newspaper subscriptions include access to digital e-editions. For advertisers, the bonus is digital exposure for print ads. Print ads appear in the e-edition the same way as in the printed newspaper but can offer digital benefits like hyperlinks.

Six out of ten people (59%) are online format readers, accessing newspaper content/articles on websites or in newspaper apps. This is the content surrounded by digital ad formats like leaderboards, big boxes, tall blocks, etc.

Newspaper readership is truly multi-platform, with almost a quarter (22%) of dedicated Canadians choosing to read in all measured digital and print formats. Multi-platform access to news demonstrates that readers regularly interact with their newspapers in traditional and online formats.

Strait Area Reporter celebrates its birthday

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The Strait Area Reporter recently celebrated its first year as a locally and independently-owned publication.

Nicole Fawcett, the publication’s owner and publisher, posted a note on her LinkedIn account recounting some of the positive developments that have taken place over the past year.

“The inclusion of The Victoria Reporter made us truly a regional community newspaper and gave us more of a voice, regionally and provincially,” she wrote.

“Recently adding the sister paper, The Pictou Advocate, has made that voice stronger. We now cover the community voice from the CBRM boarder to Truro. The future is positive.”

Shellbrook Chronicle/Spiritwood Herald welcome new publishers

Clark Pepper, the long-time publisher of the Shellbrook Chronicle/Spiritwood Herald recently announced his retirement from the news industry.

In departing the family business, Clark, and his wife Lenore, announced they have sold the publication to Jordan Twiss and Meghan Penney.

A ‘thank you’ note that recently appeared in the publication is enclosed below. It has been a remarkable and we thank Clark, and his family, for their years of dedication to keeping their community informed.

The 2024 Young Lions Canadian Competition announces shortlisted teams

The Globe and Mail, the Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce the shortlisted teams for the 2024 Canadian Young Lions Competition.

Modelled after the Cannes Global Young Lions Competition, entrants received a brief and had to complete the challenge for their respective category within a 24-hour or 48-hour period. 

Each year the competition jury chairs select a non-profit organization as the subject of the competition briefs. This year the charity was, Second Harvest and the primary goal of each brief was to drive awareness and persuade people to fight/prevent food waste.

Marketers Category

Teams in the Marketers category were given 24 hours to create a big idea (product, service, promotion, campaign) that represents the organization/brand they work for and answers Second Harvest’s brief in their mission to drive awareness and persuade people to fight/prevent food waste. Submissions were judged by panel of industry leaders, led by jury chair and member of the Canadian Cannes Lions Advisory Board, Susan Irving, Chief Marketing Officer, Kruger Products Inc.

In no particular order, the semi-finalists in the Marketers category are:

  • DYNA MC’S
    • Abigail Rigonan, National Marketing Specialist, McDonald’s Canada
    • Jordyn Posluns, National Marketing Consultant, McDonald’s Canada
  • GOOGLE LENS FOOD FILTER
    • Lydia Yoon, Associate Product Marketing Manager, Google
    • Veronica Vivero, Assistant Brand Manager – Above Core, Labatt Breweries of Canada
  • THE NO PICKLES PROJECT
    • Nick Carson, Partnership Marketing Manager, Brizi Inc.
    • Jenn Bailey, Marketing Specialist, McDonald’s Canada
  • KERNEL CLASSICS
    • Tristan Ruffo St-Amour, Coordinator, Global Partnership Marketing, Maple Leaf Sports & Entertainment
    • Mateo Molinaro, Strategist, Commercial Strategy & Commercial Group, Maple Leaf Sports & Entertainment
  • CHILL SNACKS
    • Ava Gladman, Senior Marketing Manager, Molson Coors Beverage Company
    • Arielle Uwonkunda, Brand Manager – Strongbow, Molson Coors Beverage Company

Media Category

Competitors in the Media category were given 24 hours to develop a media strategy that drives awareness and persuade people to fight/prevent food waste. Entries in the Media category were judged by a 15-member jury, led by jury chair and member of the Canadian Cannes Lions Advisory Board, Cathy Collier, Chief Executive Officer, OMD Canada. New for this year, the Media category is sponsored by Snap Inc.

In no particular order, the semi-finalists in the Media category are:

  • THE LARGEST FOOD SCAM IN CANADA
    • Éléonore Trahan, Group Supervisor, Touché!
    • Rosemarie St-Amand, Marketing Manager, Omnicom Media Group
  • THE HUNGER GAMES FOR CHANGE
    • Catalina Nituleac, Media Manager, Havas Media
    • Shiwangi Singh, Search Specialist, Havas Media
  • BREAK THE MOLD
    • Gabriel Lafond, Media Strategist, Cossette Media
    • Alphée Lamothe, Media Strategist, Cossette Media
  • THE NAKED BIN
    • Ingrid Andrade Castro, Senior Project Manager, Media Experts
    • David Santiago Rondon, Coordinator, Investment, Media Experts
  • BUY UGLY
    • Kelsey De Melo, Manager, Weber Shandwick
    • Carter Gibbins, Manager, Weber Shandwick

These Top 5 teams in Marketers and Media now move on to a second round of judging and will present their case live to the jury at The Globe and Mail Centre in Toronto, on April 15 and April 16. Winners will be announced on April 24th.