The printed community newspaper continues to hold the position of favourite source of local news and information in communities large and small across Canada. Newspapers are also a key driver in the automotive path-to-purchase, even with today’s reliance on the internet. Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper. New research, funded by the Department of Canadian Heritage, explores engagement with community newspapers in Canada as well as the key role they play in the automotive path-to-purchase.
This two-part presentation highlights key engagement metrics (part one) as well as the automotive purchase cycle (part two). If you wish to customize the presentation, please contact Kelly Levson, Director of Marketing and Research at firstname.lastname@example.org.
This project was produced with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The content of this study represents the opinions of the authors and does not necessarily represent the policies or the views of the Department of Canadian Heritage or the Government of Canada.