Newspaper Media Drive Automotive Sales 2016
What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This study was created after consulting with industry experts and dealers to find out their needs. More than 2,400 online interviews were conducted in early 2016 and the results once again prove the power of newspaper advertising. This study focuses specifically on new vehicle purchasers, a market worth more than $2.5 billion in Canada.
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