Advertise Local - City Header


Publisher Toolkit

News Media Canada has developed a NEW program for 2020 that will help publishers provide added value and increased online exposure for their advertisers as the country gradually begins to re-open.  Advertise Local celebrates and supports brands and businesses across Canada who choose to spend their ad dollars supporting local, Canadian news media.  All the resources you need to participate can be downloaded below.

Participating in Advertise Local is simple:

  1. Add your top advertisers to the Local Advertiser List.  Download an Excel file, fill in the required information and email back to us.  We will take care of the rest.
  2. Educate your readers about the Advertise Local initiative by running one of the pre-written editorials available for download or develop your own.
  3. Run the Advertise Local ads in your newspaper or on your website to promote the Local Advertiser List. We have developed a series of ads that will help direct your readers to the Local Advertiser List.  Download the  working files and customize the size or add your own logo.

If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at

Add Your Advertisers to the Local Advertiser List


As part of your participation in the Advertise Local program, you need to provide a list of your local advertisers, which we will include in our new Advertise Local Website (

To provide this list, please follow these steps:

  1. Download the Excel Template by clicking on the blue box to the left.  Save to your hard drive.
  2. Populate the spreadsheet with your local advertiser information.
  3. Click the green button below to send the completed list back to News Media Canada.

Advertise Local Logo

Advertise Local Logo-ENG-CMYK

Featured content pieces

  1. Community newspaper advertising: Tried and true way to generate and grow business
    Paul MacNeill, ISLAND PRESS (PE)
  2. Good for business
    Brandi Johnson, WINNIPEG FREE PRESS (MB)
  3. Local newspapers – part of your community
    Daniel Bushman, THE WATROUS MANITOU (SK)
  4. Shop Local with local media
    Tim Shoults, GLACIER MEDIA (BC)

Advertise Local Ad Campaigns

Make sure your readers know about the Advertise Local program by running ads in your paper or on your website.

 Download print ready PDF files (colour/b&w) in the following sizes (10”x7”, 10”x3”, 5”x5”, 4”x2”, 2”x7”) or source files (InDesign) to customize ad sizes.  Don’t forget to include your own logo to the larger ad sizes. Click the Download buttons below to access ad material.

Important! Please add your advertisers to the Local Advertiser List before running the ad campaign.

Government of Canada