New survey shows newspapers are gaining confidence in their mobile strategies

Almost 90% of Canadian and US newspaper publishers have mobile initiatives in place according to the third annual mobile survey by Audit Bureau of Circulations and ABC Interactive. Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings looks at how newspaper and magazine publishers are integrating mobile initiatives into their overall strategy.

The survey was conducted via a voluntary web-based survey held between Sept. 8 and Sept. 26, 2011.

Click here for more information »