Vividata: Community newspaper readership increases with age

Data from the latest Vividata readership study confirms that community newspaper readership is stronger in smaller markets and increases with age.

More than half of adults (52%) across the urban measured markets report reading a community newspaper in the past seven days. Weekly readership of community newspapers is 78% among adults 65+ in markets with a population of less than 100,000.

Community newspaper readership stronger in smaller markets