Cruise Plus: Targeting Affluent Boomers

The Challenge: Travel agency Cruise Plus wanted to effectively remind Canadians about its offers on a year-round basis. Furthermore, Cruise Plus wanted to entice...

Connecting to Canadians with Community Newspapers

Three quarters of Canadians (73%) in non-urban centres read a community newspaper according to the 2013 study, Connecting to Canadians with Community Newspapers. The survey...

Community Newspaper Fact Sheet 2014

Community newspapers and their websites are hyper-local. They effectively represent the neighbourhoods they serve. And they are able to target these communities like no...

Newspapers Work for Travel

For travel, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Glossary of Newsmedia Terms

Download this handy glossary containing dozens of terms used in journalism and the media. To download: PC: Right-click on image. Then click on "Save Target As." MAC:...

World Wildlife Fund: Targeting Adults

The Challenge: To demonstrate to Canadians that while their individual behaviour changes on the environmental front have been making a difference, the root causes...

Newspaper Creative Advertising Brief

Use this fillable PDF form to record important details when planning an advertising campaign. To download: PC: Right-click on image. Then click on "Save Target As." MAC:...

Telus: Newspapers Work for Technology Products

The Challenge: Telecommunications company Telus planned to communicate its Optik TV and HD channels. It wanted to provide a detailed offer, first by providing...

Canadian Tourism Commission: Targeting Canadians

More than 1.3 million Canadians booked a trip after seeing the ads and 15% of those opted to change their vacation from going abroad...

Mount Saint Vincent University: Targeting Teens and their Parents

The Challenge: Mount Saint Vincent University wanted to ensure high school students saw them as an attractive option for post-secondary education—particularly locally. The Objective: To...