Newspapers Work for Everything Homes

For homes, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Work with Online

Online tends to reach younger demographics and can extend the reach of a newspaper campaign. While newspapers generally provide a broad reach audience—specific sections...

New research finds nine out of ten Canadians are reading newspapers

The most recent Newspapers 24/7 research confirms that Canadians are still turning to news media in printed and digital formats. Research from November/December 2021 finds...

Newspapers Work with Outdoor

Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase. Awareness...

Newspapers Work for Frequency: Presentation

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the advertising...

Connecting to Canadians with Community Newspapers

Three quarters of Canadians (73%) in non-urban centres read a community newspaper according to the 2013 study, Connecting to Canadians with Community Newspapers. The survey...

Royal Canadian Mint: Newspapers work for government advertising

The Challenge: The Royal Canadian Mint wanted to launch a new generation of one-dollar and two-dollar coins and needed Canadians to accept them. The...

Fact Sheet: Newspapers work for travel in 2017

According to the Conference Board of Canada, travel to and within Canada is expected to grow in 2017 as celebrations for Canada’s 150th birthday...

Metro: Newspapers Target Local

The Challenge: Metro wanted to re-establish its commitment to quality food. It wanted to stand out from other grocery stores by doing something different...

Newspapers 24/7: What’s Changed? Overview

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...