Frequency: How Often to Advertise in the Newspaper

What is frequency, how do consumers respond and what about driving sales? These questions are addressed in News Media Canada’s fact sheet on Frequency. News...

Scotiabank: Newspapers and their Sites

The Challenge: To breakthrough with a Scotiabank message during the competitive RSP season. The Objective: To be more impactful than ever, both through use of...

Newspapers Work for Government

Engaged Citizens Read Newspapers Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...

Newspapers Work with Radio

Newspapers and radio are strong local media that, together, can create a presence that has an impact in communities across the country. Newspapers, for example,...

Preventable.ca: Newspaper Ad Wrap

The Challenge: While preventable injuries are an important topic, they are not top-of-mind. During the summer months, playing it safe is of particular importance...

City of Victoria: Print and Online Reach Local

The Challenge: The City of Victoria wanted to replace its Johnson Street (Blue) bridge. It would be a costly undertaking and it would disrupt...

Newspapers Work with TV

BIG research finds traditional media still ranked the highest terms of infl uencing consumers. Furthermore, its research indicates that when people use another media...

Flora pro activ: Packaged Goods Connecting with Communities

The Challenge: Flora is a soft margarine in the U.K. that is an alternative to butter and hard margarine. Unilever’s Flora pro-activ is a...

Crime Stoppers Targets Local

The Challenge: In metro Vancouver, violence was escalating. Witnesses did not want to voluntarily come forward as there was a fear that they would...

Mercedes: Targeting Young Professionals

The Challenge: Mercedes-Benz GLK wanted to get noticed by young professionals 35 to 45 during a tough recessionary period. The Objective: To emphasize Mercedes-Benz GLK...