Newspapers 24/7 fact sheet now available

Four out of five people in Canada (83%) read newspapers, in either print or digital format, at least once a week—essentially unchanged from the inaugural study...

Flora pro activ: Packaged Goods Connecting with Communities

The Challenge: Flora is a soft margarine in the U.K. that is an alternative to butter and hard margarine. Unilever’s Flora pro-activ is a...

2019 Research: Local Newspapers: Engaged and Connected (Presentation)

This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising. This...

Newspapers 24/7: 2018 Edition (Fact Sheet)

Nine of ten Canadians (88%) read a newspaper on any platform each week. Newspaper access is multi-platform – one-third of adults (34%) read on ALL...

Local Newspapers: Trusted and True – Why Do Newspapers Matter? (Fact...

What drives Canadians to read community newspapers in both printed and digital platforms? The main reason continues to be that the local newspaper has something that...

Newspapers Work for Clothing and Accessories

For clothing, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Open Wine: Print Drives Sales

The Challenge: Niagara Falls-based Open Wine wanted to get the attention of millennials (18-30 year-olds). This group is a key target for liquor/beer/wine messages...

New research finds nine out of ten Canadians are reading newspapers

The most recent Newspapers 24/7 research confirms that Canadians are still turning to news media in printed and digital formats. Research from November/December 2021 finds...

City of Victoria: Print and Online Reach Local

The Challenge: The City of Victoria wanted to replace its Johnson Street (Blue) bridge. It would be a costly undertaking and it would disrupt...

Newspapers 24/7: 2016 Edition (Presentation)

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...