Augmented Reality Makes Newspaper Ads Come Alive

A number of Canadian newspapers are incorporating Augmented Reality (AR) technology into their print editions to bring advertising and editorial content to life. Using...

Crime Stoppers Targets Local

The Challenge: In metro Vancouver, violence was escalating. Witnesses did not want to voluntarily come forward as there was a fear that they would...

Newspapers Work with Online

Online tends to reach younger demographics and can extend the reach of a newspaper campaign. While newspapers generally provide a broad reach audience—specific sections...

Shell Canada: Advertorials

The Objective: To communicate a considerable amount of information about Shell Canada and its environmental initiatives, particularly those in the Alberta oil sands, in...

Community Newspapers Drive Results – Fact Sheet

Advertisements for new vehicles in printed community newspapers get noticed. A new study, funded by the Department of Canadian Heritage, explores engagement with printed community...

Newspaper Media Drive Vehicle Sales: 1-page written summary

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This one-page written summary provides...

2017: Newspapers 24/7 – Millennials – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

New Car Buyers 2016: Millennials – Fact Sheet

Two thirds (65%) of Millennials are reading the automotive ads in their printed newspapers. 37% of Millennials read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted an update...

Media and Ad Engagement Research Summary: Newspapers are Engaging

Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others on 11 metrics. Intuitively this makes...

Newspaper Media Drive Vehicle Sales: Presentation

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This Powerpoint presentation provides all...